15 December 2003
MUM TAKES ON FOOD GIANTS FOR HEALTHY BABIES
Goodbye to bland, gluey, processed baby food - the healthy baby food revolution has finally arrived! A Brisbane mum has upstaged the big guys by delivering what busy parents have been craving for years, a clean all-natural frozen baby food that is just like home cooking.
"It's such a simple concept I am amazed no one has done this already", she says.
Like many mothers, hours were in the kitchen with her blender making baby food for her two girls. Around 50 percent of mums do just that, while the remainder make do with conventional baby food because there is little free time in their busy lives and no satisfactory alternative.
"I know how important first foods are for the development of taste preferences and I was not prepared to feed my babies something that doesn't taste like real food, is loaded with thickeners and additives, and over-processed so it can sit on the shelf for years. It just didn't feel right to me", she explains.
Fed up with the poor quality of commercial baby food and discovering that most mums felt the same way, she teamed up with her husband to make Motherly Cubes.
Nowadays it is more important than ever to start our children on natural foods to give them a fighting chance against heavily promoted junk food and soft drinks. Our kids are getting hooked on salty, sugary, additive-rich, flavour-enhanced rubbish that is burdening them with excess girths and a long list of obesity-related health complications such as heart disease, cancer, stroke, diabetes and high blood pressure.
Today we find ourselves at a fascinating crossroads of human evolution. Over the past two centuries improvements in diet led to a growth spurt - we are taller, faster and stronger than ever. Nowadays thanks to our diet, the human race may be getting shorter and fatter, according to a UK nutritionist. How's that for 21st century progress!
The good news for parents is that we are in the driver's seat. Children's taste preferences and eating habits are formed when they are very young - before they have any power of choice themselves. "Ensuring a baby's first foods are only wholesome natural foods will get their taste buds on the right track and kick-start a habit of healthy eating that keeps disease at bay and promotes a happy life", she says.
It's a powerful gift - your kids will be way ahead of the pack.
Sounds simple enough, but slaving over a hot stove making nature's perfect baby food, in addition to the family meal, is a chore our busy lives could do without. Fortunately for today's parents, Motherly has done all the work for us, creating a home-style alternative to the sterile, gummy paste found in tins and jars. If you're spending hours in the kitchen juggling pots and ice-cube trays because you're not prepared to sacrifice quality for your baby, then Motherly is a form of liberation.
Motherly Cubes are made from wholesome ingredients, gently cooked, pureed and snap frozen into small "cube" portions for infants from 6 months. Only high-quality ingredients are used including organic beef and free-range chicken. Each pack comes with 27 individual cube portions in three varieties. As your baby's appetite improves, additional cubes can be added and mixed together to customise mealtimes.
For more information about Motherly or store locations visit their website at www.motherly.com.au.
Motherly Group ABN 32 803 082 731 PO Box 770 Springwood QLD Australia 4113
Tel +61 7 3808 5500 Fax +61 7 3020 3807 media@motherly.com.au www.motherly.com.au
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